NEEDS ASSESSMENT & AVAILABILITY
Our job is to understand our importers partner needs in order to provide them the most tailored solution. Our wineries range from natural wines with no sulphites or orange wines for e-commerce, wine shops or horeca distribution to organic wines with significant volume to enter supermarkets.
Once the wines have been chosen, we check they are available in the destination market and in case there is an exclusivity signed we could propose alternative brands or designs.
PRICE AGREEMENT & SAMPLES
Once the wines and labels are chosen and the desired volume is defined, we agree on the ex-works prices and payment conditions. If the importer does not count on their own logistical means, we can provide quotations for the different incoterms and decide which option is best in every case.
When the wine prices are confirmed, we send samples so the buying team can evaluate the liquids according to their criteria.
PRODUCT FEEDBACK & LAUNCH
Once the importer has agreed the wine corresponds to their expectations, we decide a launch date and plan backwards the previous actions needed.
MARKET FIT ANALYSIS & STRATEGY
Wine markets differ in their needs and maduration stages, it is therefore necessary to make the right choices on what market to make a winery deployment. We assess wineries and producers on which markets to develop, label requirements adaptations and retail prices in order to succeed.
EVENTS & FAIRS REPRESENTATION
It is needless to say how crucial for a winery is to participate in fairs and events in destination markets.
Fairs are way to accelerate the whole export cycle, being able to know import partners in person, let them try the wines and quickly gauge needs.
There events require and investment in time, money and resources that wineries do not always have. We can represent them alone or accompanied with other fellow producers with a shared vision.
LAUNCH, FOLLOW UP & REPORTING
When we connect and start collaborating with an importers, we follow up on their potential needs in order to evaluate possible marketing initiatives that help them grow the winery presence in whichever channel they work: e-commerce, horeca or retail.
Along with this marketing needs evaluation with the importers, comes the sales reporting in order to help the wineries plan and budget better their international strategy, executing this with a return on investment.